How to Find The Diamond “Within” When Your Business Feels Really Rough
“It’s hard to lead a cavalry charge if you think you look funny on a horse!” –– Adlai Stevenson, American ambassador to the United Nations.
It’s also difficult to build a business properly if you’ve never learned how to “own” your ownership.
We often juggle SO many roles that we fail to grasp the significance that comes with being the leader of our business. Small as it might be today, you must think toward your business future. Its growth requires smart leadership, courageous decisions and a crystal clear path.
Picture a gem-master working in his studio. How does he treat his precious stones? Do you think he throws them into a drawer saying “Oh, I’ll get to them as soon as I watch the latest Chelsea Handler episode?” or hoping they will spontaneously cut and polish themselves? No way! He works on them with the utmost care, knowing once their facets are cut & polished they WILL truly shine.
Apply the same principle to your business.
Your business is like the gem and you are the gem master who needs to look at each aspect of your business as a part of the diamond you want to free from its crusty entombment.
– Make time to evaluate your business ideas and plan for their execution. A gemologist doesn’t plop down and start whacking away a stone… well, not if she wants to get something of value out of it.
– Carve away the rough edges in every facet of your business. There are always rough edges that mysteriously have a way of soaking up far more time than they are worth. Get rid of those rough edges so you can focus on the shiny rock underneath. That shiny rock is what is truly worthy of the bulk of your attention.
– Review your progress. No one gets it right on the first try. You must regularly check that what you envisioned is what is being carved out of the rock adjust accordingly.
– Polish your concept so that it’s presented in the best way possible. It is not enough to just cut the rough edges from a diamond. There is still polishing to be done to make the diamond (your product) the most enticing choice out of all the other stones.
Just like the gem master, you are a craftsman –– the craftsman (or woman) of your own business!
True success will always seem beyond your grasp, so long as you continue treating your business like a “job.” You need to see the potential within. If this describes your situation, you are not alone. Many of us find ourselves stuck in this phase. We are so accustomed to juggling the hats of our personal lives – wife, mother, friend, and neighbor – we forget there is no real “role juggling” at work. The reality? Our ONLY role should be that of leader, not “go-fer!”
We need to own our ownership. We need to feel comfortable leading the charge. We need to shun that feeling that we “look funny on a horse.”