Will Success Be Your Undoing? Part 2 of 2
Last week I introduced to you three areas you can quickly create systems for even if you are a one-woman operation.
In case you missed part one you can read it here – part one.
This week I’m going to talk about the other four areas where you can start creating structure in your business so you can bring in the money honey.
However, before we dive into today’s systems I have a few presuppositions about you:
No. 1: You already know how to turn prospects into customers or you would be out of business by now.
No. 2: You have an idea of what your current conversion rate is.
No. 3: You have done the proper research and preparation and have put together something irresistible to your customers. By this I mean you have packaged your products and services properly, you have an established position in the market place, and you have fine-tuned your image, brand and your relationship with your clients.
Although this ground work is established, you’d be surprise how many small business owners fail to consistently apply these key strategies that safeguard their company’s progress. I’m hoping you are not one of them and you have at least the basics of the following systems to consistently turn leads into clients.
But, if you’ve been a busy bee and have neglected this area of your business and your selling systems and techniques have been haphazard at best, no worries, I’ve got your back. You just need to make these simple changes then watch your conversion rates do their thing. As a matter of fact, if you don’t have any of these systems laid out, your homework young lady is to implement one or two of the following systems.
Okay, enough lecturing onto today’s post….
Fourth – Lead Generation – Lack of time to generate new leads is one of the biggest challenges for us service based solo business babes. We are constantly being pulled in a million different directions as we juggle our current workload. Little time or energy is left to devote to generation of new clients, an important aspect of any healthy venture, as a matter of fact this should be your #1 task.
But, how do you launch a strategy to generate consistent leads when you are a one-person operation? Yup, you guessed it – it’s all about having the right “systems” in place to identify new lead sources and channel them into your sales funnel. You knew I was going there – didn’t you?
If you can pull this off automatically on a consistent basis, you will have developed the perfect scenario for business growth.
I know of at least 50 ways of the top of my head to get leads into your sales funnel, blogging, networking, speaking etc.. but then this section would turn into a book.
Hint: if you spend any amount of time online, you are probably aware of many of these tactics already. And you also know that you need to have a good mix of online and offline marketing efforts.
So, my question to you is – What system do you have in place right now to implement these lead-generating methods?
Uh-Oh, is that a pin I hear dropping?
Awareness is not the same thing as application. You HAVE to implement! I would say at the very least you should have a minimum of five automatic client attraction strategies working simultaneously for you 24/7!
The one thing you can do right now, however, is figure out what is currently working for you and further cash in on that tactic. In other words, if you know what is working, do more of it. Sweet and simple system – don’tcha think?
Fifth – Client Intake – This is a big one. The other day I was speaking to a very successful coach and when we starting talking about where she can save more time when working with new clients I was taken aback that she didn’t have a welcome package for new clients.
Every time a new prospective client came through her doors she had to go over the same information again and again. This is a great area where you can create a standard welcome package so clients answer key questions upfront. Doing this serves two purposes, first you will immediately know whether or not he/she is your ideal client, second it will save you and your clients tons of time.
So, think of what you would want to know about your client to ascertain that you can dance together and put those questions in a document. Voila you’ve got a “welcome or getting started” new client package. Do you have a welcome package? You should. For a great example of this go fill out one of my initial client intake forms here 🙂
Sixth – Sales Conversion – So, now that you have a system to generate leads you need to have another system (those dang systems!) to turn those ideal leads into paying clients. Which method you use depends on your business model, but the principle behind it is the same for everyone. The trick is to systematize what you are doing, and do it consistently. You want to understand which part of your lead conversion system works and what does not work. Take the part that works and optimize it. Do it over and over again. Converting leads into sales is crucial to build a sustainable business. This is where understanding what’s working (aka your metrics) is uber important to identify where you need to focus your attention.
So, some key systems you must have to convert your ideal clients include – getting your prospect interested in what you have to offer via headlines, videos, email autoresponders, etc. Having a solid selling system in place (i.e. introductory coaching calls like my Free 15 minutes Powows, provide proof, handling objections, great guarantee, etc..)
Obviously, this is a big subject to tackle in just a few short paragraphs, but I hope that I’ve at least gotten your wheels turning as to where you can use systems in your business and create a well-run organization that doesn’t solely depend on you to run.
And the last system I believe you should definitely have in place is…drum roll……
A system to handle the dreaded administrative tasks – I’m going to give it you straight. You should already know how I feel about this area – the solution here is to automate, delegate and outsource. Period. If you are drowning in a lot of work and seemingly little cashola is coming in from your business, then, there are three things going on here darling, your time management skills suck, you are living above your means and/or you are not charging enough for your work.
Now, I don’t know your business model, but if you are bringing in close to six figures a year in revenue, hell, even if you are at high five figures you should definitely be able to hire someone to help with these boring tasks that are sucking your energy and more, so you can concentrate on highly lucrative + leveraged activities.
I’ve written extensively about how to cure “drowning in work, not making enough money” syndrome and my most recent article to get you out of this vicious cycle can be found here.
There you have it, seven areas where you can create more structure right now. Whether you are a soloprenuer, a boutique entrepreneur or a small business owner these will save you tons of time, keep you sane and help you make the money you know you can be making.
If you need a little help creating more structure in your biz, my gratis “Freedom Chats” 15 Minute Powwows are back in session. Don’t miss out…go here to get of all the deets.
And if you’ve found this article useful, share it with at least two of your colleagues – they will love you for it 🙂