Uber-Successful Entreprenuers Secret :: Decoded
Do you ever scratch your head and wonder why running a business is so much harder for YOU than everybody else you might be watching? Come on you know you are watching! We all do, me included.
Well, you are in luck. Because today I decided to share with you a dirty little secret of really successful entrepreneurs. See, it looks easier for them because they’ve implemented this critical tactic. The beautiful thing about it is that you can, too. I’ll get to that part in a bit.
Anyhoo, what’s even better about this week’s article is that I’m going to go back to basics and show you in detail how you can quickly get started. And once you implement this tactic I guarantee it will drastically reduce the constant juggling you got going right now. It’s the remedy to that feeling that you are continually putting out fires instead of working on what you started your business in the first place for. You know that whole “Passion” thing that started you on this journey.
Imagine how much more you could get done during your work day. Imagine your income, untethered from restraints like the number of hours in the day that you can work. Imagine being able to impact more customers with your business and know-how.
Does this sound like pie in the sky? I assure you it is not!
Are you ready?
Do you want to know how you can be in control without doing it all?
Shhh… don’t tell anyone, this is between you & me.
The big secret is… *drum roll, please* Systems!
“What?,” you gasp.
“Yup,” I reply.
Were you expecting an earth-shattering revelation here? Some fancy, complicated, hard to grasp, rocket-sciencey formula with funky Greek letters and accompanying math anxiety maybe?
When it comes right down to it, all you need is systems. That’s the secret to a well-run, profitable business without YOU working 24/7.
But Wait! I know what you’re saying to yourself right now.
You’re saying, “I’ve heard this one before. I’ve got a system of sorts.”
Okay, maybe you do have a few systems.
How good are they? Are you following them effectively? Can you take a vacation and leave your laptop & iPhone behind? Are you getting consistent results in your business? Is your VA delivering what you want?
If you have systems and you are not feeling overwhelmed, and burnt out despite the fact that you started your business out of a passion then you are one of the 1% and I salute you. Stop right here no need to keep reading.
For the rest of you, pay attention, we have some work to do.
Here is the thing, so many of you complain that you lack freedom and/or control of your empire and yet, you very quickly discount the value of systems.
Numerous surveys have been done by the U.S. Small Business Administration (SBA) to find out what makes it so hard for businesses to reach their income goals. Here are some of the common themes that surfaced:
Many said they:
1. Got caught up in day-to-day activities
2. Ran their businesses by trial and error on an ad hoc basis
3. Did everything themselves (aka wearing all the hats)
4. Were prone to mega-multitasking
5. Were exhausted physically and monetarily
6. Lacked a real plan to bring their Big Vision to fruition – whether via marketing or knowing how to monetize clients to bring in a consistent cash flow.
7. Lacked focus on the “right activities,” the ones that will make them money
8. Had no plan to bring in the resources needed to handle growth
Sound a wee bit familiar?
If you look closely at this list, you will detect a common denominator among these business owners. They indicated they weren’t reaching their income goals, and their businesses seemed to lack an organized set of systems to keep the wolves at bay. They appeared to be working their fingers to the bones without any system to ensure that tasks got done and predictable income was generated. And worse yet, crucial information was solely in the business owner’s head – not committed to paper.
Here’s the good news: I’m going to show you right now the two things that you need to put in place to start creating systems that actually work. And you won’t need to pay for an expensive workshop + plane tickets to fly to some tourist trap.
And now a quick refresher on what “systems” are and how they help your business and personal life :
Systems, are simply taking all those little ways you have of doing business and transforming them into a series of documented, steps that can be done the same way, over and over no matter who is doing them. Think of the glorious power!
You see, to leverage your time to the max, you need to figure out how to run your business without everything depending on one person – namely YOU! If you don’t automate with machines, software or human assistants, you will never be able to fully relax and enjoy your friends, family and free me time as an entrepreneur. And you can forget about reaching that next level of self-made business owner warm fuzziness.
There are two things you need to do before you start creating systems and documenting:
First, you need to identify what are the main processes that make your business chug along. Typical main processes are your sales, marketing, customer service, hiring, training etc…
Second, identify the main steps necessary to make sure these processes are completed exactly how you want them. Don’t go crazy here, just jot down at a high level the basic steps of what you do or how the task is (or should be) completed. We are going for simplicity here, so include whatever you feel is important for you and your team to understand and get what needs to be done.
Third, now that you have documented the way you do business, voila those are your systems. Now all you need to do is package these documents and save them for later reference, preferably in a binder or in area where your VA has access to. You can get as creative as you like give it a name, make your binder pretty whatever you like. The point is to have a place where you document your way of doing business.
That’s it. Simple, eh?
Also, you don’t need to reinvent the wheel you can adapt this method to create a system for ANY aspect of your business operations.
Don’t have time to start documenting your business operations. No problem.
Then start by creating operational systems that will drive the fastest value in your business right now. They are like low-hanging fruits on a tree. Pick them first. They are the “money-generating” activities. Don’t leave perfectly good fruit on the trees to rot. Don’t continue leaving money on the table by not systemtizing your empire
For example, every business owner experiences potential clients who balk at buying. Recognize this fact and design a solid method for overcoming sales objections and the loss of sales. Though you might think your service is the greatest, there is always someone that drags his feet. “Sheesh, I don’t know. I’m not so sure, I don’t have money/time…”
You should be prepared to counter this hesitation. That would qualify as a “system” under your sales process – a procedure to maximize leads and hopefully close a deal. If you know what the typical reasons are for a sale’s balk, have the information ready to counter possible misconceptions or offer an additional bit of value to the deal on the line – say a free workshop or some such thing.
Or, you could set up a system to track projects – when they are started, how they are doing currently, and when they are scheduled for completion. Information is power, saving you money, time and headaches.
There you have it, the secret of uber-successful entrepreneurs decoded! This is the secret sauce for transforming your empire into a well-run profitable empire.
So, now that you know the secret, which area of your business can you systemitize today? Where are you going to stop leaving money on the table?
Remember, darling, all you have to do is think about one area of your empire, identify the main steps necessary to make sure this process is completed successfully and document the hell of it, so it produces a reliable result, everytime, without fail. Got it?
Now, go forth and start documenting!
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