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What “Leverage” Really Means And Why It Matters

A cheerful mom from the eight-and-under soccer team hands you a list and says, “It’s your turn to handle the phone tree!” You pump out an enthusiastic “Sure!” before cramming the paper into your purse without a second thought.

Sure, a call-list sounds simple enough, but you know it’s a huge energy drain. It’s often hard to get off the phone quickly, and sometimes it takes multiple phone calls to get the information conveyed.

Example Time –

Say you had 20 numbers to call. And say you spent six minutes – dialing, then waiting for an answer, then explaining yourself, and then saying your goodbyes.

The whole shebang would eat up a minimum of two hours of your precious time! Who has that kind of time to sit around making phones calls these days?

On the other hand,  if you made five phone calls and then asked each person to call three other people on the list, you will have accomplished the whole task in a quarter of the time! Such a maneuver would be a smart use of your resources – this is harnessing the power of “leverage” at its best!

Often we get so entrenched in the solo act that we forget to work smarter, not harder. We forget that the principle of leverage is one of our greatest assets in business and in our personal lives. Or we never had a true understanding of its power in the first place!

Leverage allows you to get more done in a day than there are hours in a day.

How is that possible? Well, leverage allows you to escape that one-to-one correlation – that direct tie to the 24-hour day and what one human can physically do in that defined time period. A girl’s got to sleep, right?

Leverage is what turns a “good idea” into a red-hot, profitable business –– with a cash flow that lets you go to sleep with a smile on your face. It’s what lets you see your family on the weekends, and what brings your lifestyle goals to fruition. Unfortunately, lots of business babes are in the dark about how to do this and struggle way harder than they should to get ahead.

That’s why I’m thrilled to announce the premiere of my new program: The More Money Equation!

I created this program to teach women entrepreneurs like you, that the key to enjoying the perks of business ownership is truly OWNING your business! The exact opposite of what most entrepreneurs do –– letting their businesses own them.

If you’re ready to run a stress-free empire that truly supports YOU  – Join me in this 30-day fun, interactive virtual class!


  1. Sounds like a good program!

    • Thank you Cathy!

  2. Leverage; i love some of that! I am so grateful for the reminder!

    • You’re welcome Maureen!

  3. I’d love to learn all about leveraging!

    • It is a beautiful thing Jia! Thanks for stopping by.

  4. I like the creativity inherent in the phrase, “How can I leverage this?” You’ve inspired me to walk through my day a little wiser.

    • Awww….Sue, awesome!

  5. I love the idea of leverage — it’s all about mechanical advantage, baby! I’m gonna transfer this idea to my to-do list and delegate more often. My first attempt, the mini-affiliate program I created for The 40-Day Feel Good Challenge. I asked 5 women to fill 3 seats each, in exchange for free tuition. I’ll be sure to let you know how it turns out 🙂

    • Yes, keep me posted!

  6. LOVE the phone tree analogy! Yvette, you always manage to break down systematization into accessible, easy to approach steps . . . now if i just had a phone tree for my business . . . :o)

  7. “Work smarter not harder.” Sounds so simple, but it’s hard to do. The program looks fantastic!

    • Thank you Crystal!

  8. Great reminder! I need to remember to apply this phone tree analogy to my business and other areas of my life. Thank you! And your program looks awesome!!

    • You’re welcome & thank you!

  9. Thanks for the reminder of bringing efficiency into my business!

    • You’re welcome!

  10. Reading this post a second time makes me think of my mom. Growing up, I remember her frequently saying, “I’m delegating this!” And, oftentimes, it was to me! Haha.

    • 🙂

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  11. Excellent Reminder 🙂 Leverage SO important to hustling our business from idea to reality!

    I love : “Leverage allows you to get more done in a day than there are hours in a day.”


    Thank you 🙂

    • You’re welcome, Ashley!

  12. I love the phrase work smarter not harder! Leveraging others time is a great way to do that!

  13. So good!! I am loving this word leverage right now. I’m taking it on as my word of the summer! Today I had my sister sitting to the left of me doing my photography work and my other sister/intern across from me doing my administrative and some marketing…All the while I was doing my day job. That’s what I call leverage. Getting there is sometimes hard in terms of training and such, but it is so worth it!!! xo

    • Oh yeah baby, that is the pinnacle of leverage – rock on, Amber!

  14. “Leverage is what turns a “good idea” into a red-hot, profitable business –– with a cash flow that lets you go to sleep with a smile on your face. It’s what lets you see your family on the weekends, and what brings your lifestyle goals to fruition.”

    Perfectly said, Yvette. While I think more people are trying to get out of the hours-for-dollars business model and mindset, they haven’t quite made the connection to leverage. And, even if they have, they don’t necessarily see it applies to all activities (e.g., isn’t leverage having ebooks?). I love your illustration of the soccer phone tree to really put it in context.

    Jennifer Peek
    Find Your New Groove
    Left-Brained Strategy for Right-Brained Businesses

  15. Love the phone tree example! I used to resist delegating but now I admit I do love it. But I definitely need to think about how I can leverage myself more in my biz endeavors. Your virtual class sounds amazing!

  16. Cheers to you and your leveraging! I look forward to hearing more about what you’re creating!

  17. Oh WOW do I want YOU on my team, Yvette! for that is EXACTLY what I need! releasing me from my self created at times imprisonment! Who would think that just a slight shift in an action as you describe with this phone tree could be done so easily and have such powerful impact!

    I love this new definition for leverage…. or deeper awareness of it. Thank you! and yes… I would love to do your program! Sooooooon.

    • Awwww….thank you Kathleen! I’d be an honor to have you in the next round of ayeel 😉

  18. Ah, leveraging. And working smarter, not working harder. That’s something I’m gonna keep in mind. How can I get this done in a smart way (instead of the “working harder” way)? Thanks for this timely reminder, Yvette! Just what I needed to hear!

    • I LOVE that question An – may I use it? 😉

  19. The analogy is perfect. My eyes tend to glaze over whenever people start talking leverage and systems… because what follows is too often all theory and very little specificity. Great job of jumping right to an example that sticks with you.

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