What “Leverage” Really Means And Why It Matters

A cheerful mom from the eight-and-under soccer team hands you a list and says, “It’s your turn to handle the phone tree!” You pump out an enthusiastic “Sure!” before cramming the paper into your purse without a second thought. Sure, a call-list sounds simple enough, but you know it’s a huge energy drain. It’s often hard to get off the phone quickly, and sometimes it takes multiple phone calls to get the information conveyed. Example Time – Say you had 20 numbers to call. And say you spent six minutes – dialing, then...

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What Does A Wedding Cake & Business Have In Common?

Imagine a beautiful wedding cake on display. The intricately iced roses, the majestically tall tiers and the artistically sweeping swags. It all looks so effortless. The reality? Someone spent HOURS carefully constructing it! The cake’s icing and fondant usually weighs between 10 and 100 pounds –– meaning the real work began long before the artistry we enjoy oooing and ahhing over! All that loveliness will not stay stacked without the proper support. Underneath its frilly exterior is a system of dowels and boards that keep the cake from...

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Will Success Be Your Undoing? Part 2 of 2

Last week I introduced to you three areas you can quickly create systems for even if you are a one-woman operation. In case you missed part one you can read it here – part one. This week I’m going to talk about the other four areas where you can start creating structure in your business so you can bring in the money honey. However, before we dive into today’s systems I have a few presuppositions about you: No. 1: You already know how to turn prospects into customers or you would be out of business by now. No. 2: You have an idea...

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Will Success Be Your UnDoing? Part 1 of 2

Humor me for a moment… …You are making decent coin and you have plenty of clients – so many that you are struggling to keep up with demand, but you are still in the delusional phase that you have to do everything yourself. Even though, you are currently struggling with a full schedule, have a mile long to-do list and at the last family gathering it had been so long that your nieces and nephews were asking “Who’s the escaped mental patient?” Now, imagine that on top of everything else you are doing to keep the dollars flowing your...

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Starter, Finishers and Freaks… Oh, My!

Last week I decided to let the cat out of the bag1 and revealed to you how you can easily take the stress out of running your business. I was happy to see so many of you sold on the idea of creating systems for your business so its runs like the proverbial clock. You get that doing so is the only way to create a more profitable business without running around like chickens with your wee little heads cut off. However, some of you brought up a very good point. Actually, the challenge that you described is one of the greatest weaknesses in most...

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