How To Grow Your Empire Without Burning Out
Over the past couple of weeks I’ve shared with you simple ways you can free yourself from the burden of feeling constantly overwhelmed, running yourself ragged, trading hours for dollars, working on low paying activities and letting your to-do list take over.
In case you don’t remember, the big secret is to harness the “power of leverage”.
Many of you have commented and sent in emails asking me, Yvette, how do you know when to start adding leverage in your business? Where do you even begin?
So, I put on my thinking cap and today I will share with you the first and most important thing you must do to begin the process of adding leverage in your business.
The first step to start adding leverage in your business so you can stop running around like a chicken with her head cut off is to develop what I call a “ruthless leverage mindset”.
And what is a “ruthless leverage mindset” you might ask?
You see, everyone complains they don’t have enough time to do all there is to do in their business and still have time to simply enjoy themselves. Let me assure you even the most seasoned and successful women entrepreneur has the same 24 hours a day as you do. So, what makes her different? What secret juju does she know that she is able to get things done and still have time to enjoy her family, friends, take vacations, get a massage all while making oodles of money and a difference in other’s people lives?
No, she doesn’t have magical powers.
She simply has mastered how to cope with the massive amounts of information and resources coming her way on a daily basis.
Let me explain…
When I do my “get acquainted” call before someone signs up for any of my coaching packages, 9 times out of 10 the first thing they share with me, as we start talking about how to create systems and add leverage to their business is — I just don’t have enough time to do that right now. Ha!
You want to know what I hear?
I hear, Yes, you are right I should have more systems, but I’m so overwhelmed with everything that I have going on right now, I don’t see how I can fit creating those systems in. I’m already overbooked and overworked, I just don’t have the mental bandwidth to deal with that at the moment. I have many cds, books on my bookshelf and videos on my computer that I have yet to read or watch. Yes, I know I should be delegating, but, I’m afraid she will not do things like I would, and besides I cannot afford to hire anyone right now. So, I will put it in my to-do list and when I can free up more time I will try to figure it out and get it done…which let’s be honest, is never gonna happen, because something else will come up, some other bright shiny object will get her distracted.
So, you see, the challenge is not so much “how do you manage your time better”, the problem is simply you are suffering from “information overload”.
So many women entrepreneurs get overwhelmed with all the advice, all the programs they enroll in and all the info-products they buy — its mind boggling.
They say “yes” to every single new opportunity that comes their way – kinda like a kid in a candy shop or a pack rat dropping a nourishing nut to pick up an inedible pop top from a soda can.
So, what happens? Their business results, if any, are all over the place and those unwelcome guests – Confusion and Distraction – show up at their door.
If, however, they would hunker down stick to one program, one mentor, follow it for a set time frame they would see ah-mazing results. Why? Because they actually implemented what they learn and tracked the results before moving on to the next glittering thing. They simply — took action.
Sadly, in the years I’ve been working with solopreneurs, I noticed most don’t see things all the way through successful completion. They jump from strategy to strategy, workshop to workshop with a mindset confused from previous programs and in search of the magic pill that is going to turn their business around. Hate to say this but…there is no magic pill.
On the other hand, the successful entrepreneur I mentioned in the beginning knows better, she says NO to what seems like good opportunities – a cutting edge project, a hot workshop, an irresistible info product, even an ideal client for her.
She’s developed a “ruthless leverage mindset”. She focuses on the one opportunity she knows will positively impact her bottom line, she works on money-generation activities. She only signs up for things that will keep her on track and help her with whatever project she is currently working on. She is not afraid of farming out the low-leverage, low paying tasks. She implements more. She is confident that everything she says “yes” to will move her closer to the lifestyle and the goals she wants to achieve.
So how can you develop this ruthless leverage mindset?
Here are four things, I’ve done and now you can too to begin building your “ruthless leverage mindset”:
- Get clarity around what you want your business and life to become. When you know what you are creating, and what you need to accomplish, you will immediately know what steps you need to take to make it real. It’s that simple. You’ll avoid distractions and easily determine what to invest in, where to spend your time on and what needs to be done. So, get crystal clear about your purpose and desired lifestyle.
- Get comfortable with saying No and mean it! Here is the thing, anything you say yes to means you are say no to something else. You are not missing out on anything, you are not limiting yourself and most likely that workshop you just signed on is not the magic pill that is going to solve all your business challenges.
On the contrary, saying no more often will actually create more space for you discover what is important, thus allowing you to work on what you care about and what’s going to make a difference in your business. Saying no, it’s hard. I know. But, when you say “yes” to only the things that are aligned with what you want to accomplish you will work less, see results a hell of lot faster and have more *me* time.
- When presented with an opportunity ask yourself the following questions: Will this (insert bright shiny object here) move me closer or further away from reaching my lifestyle and business goals? How is this going to make me money? How am I going to feel?
I always ask myself those key questions, yes, I too sometimes find myself caught in the web of all the shiny objects opportunities I want to get myself involve in, but before I say “yes, I’ll do it”. I immediately switch to my ruthless leverage mindset. Try it, it will help you to avoid getting sucked in by all the glittering opportunities out there.
And last, get super clear on the things that are really making money and a difference in your business – once you do, wash, rinse, repeat and you’ll be able to apply your Ruthless Leverage Mindset.